Coca-cola must continue to adapt to the external environmental threat of the healthy lifestyle movement through product development and marketing of healthy options availabledemographics the primary target market of the coca-cola company is all consumers of all nations that have a thirst for a high-quality beverage from a reputable brand that. The coca-cola company is home to more than 500 beverage brands, some 20 of those billion-dollar-brands, including four of the top five soft drinks: coca-cola, diet coke, fanta, and sprite in addition to soft drinks, it markets waters, juice drinks, energy and sports drinks, and ready-to-drink teas and coffees. Coca-cola company statistics data number of coke employees worldwide 146,200 percent of the world’s population that recognize the coca-cola logo 96 % total number of coca-cola products 3,500 number of. Coca-cola consumers are generally median income, caucasian, and senior age coca-cola consumers are more likely to purchase coca-cola during larger pantry stocking trips brands such as sprite, dr pepper, and 7up also tend to be purchased in the same trip sample consumer insights data below. The company coca cola as a company have had a very long and rich history the drink was created in 1882 by a pharmacist and was sold inside the pharmacy for just 5 cents a glass the book keeper named the drink coca cola and wrote it in his hand writing style and till this day it is still written the same.
Coca-cola and international market opportunity the coca-cola company has long been a worldwide business the first soda fountain sales to canada and mexico were recorded in 1897 with the first international bottler established in panama in 1906. Coca-cola was founded 132 years ago in 1886 and is the largest non-alcoholic beverage company in the world it produces 500 brands the top 21 brands each generate over $1b of revenue each year. Demographic forces within coca cola several different demographic factors are relevant to their market sector age is a factor that is relevant as the organisation has to obey by certain laws and regulations for example by advertising to children, it is deemed unorthodox and morally wrong. 1) coca cola – represents 26% of the company’s stock value this is the flagship brand of the company, sold in virtually all countries across the globe.
Key players of ready to drink tea and coffee market are the coca-cola company, sapparo beverage co ltd, nestle sa, unilever nv, uni-president enterprises, ting hsin international group. In the role of marketing consultant, i am presenting a marketing plan and a marketing research brief for coca-cola, a leader in the soft-drinks industry introduction marketing is definitely one of the major factors that contribute towards the success of any business. Coca cola spans all customer demographics by offering at least one beverage in every category, including soy-based drinks, water, and energy drinks the company makes so much money that it has more incoming revenues every year than 120 countries where coke is sold. Coca cola company’s revenue share in north america is 154% coca cola is a popular brand for a variety of reasons they can enter markets where other drink manufacturers are unable to be.
Introduction and summary of the company coca cola is known as soft drink of the world (bell, 2004) it was invest by dr john pemberton, -demographics: coca cola segments the market on the basis of demographics the coca cola target different segments with different ads primary market of coca cola is younger people in the age bracket 10. The statistic shows the coca-cola revenue and the company's financial key figures from 2009 to 2017 in 2017, coca-cola's revenue amounted to 3541 billion us dollars. Market analysis in the marketing strategy of coca cola non-alcoholic beverages market is ever-growing industry & with the advent of growing asian markets & developing nations the consumption will be higher also due to the changing lifestyle, economic conditions & changing buying habits. (source: muhtar kent, chairman of the board and ceo, the coca-cola company, october 2010) women and us spending the purchasing power of women in the us ranges from $5 trillion to $15 trillion annually.
The coca-cola company has historically been considered pepsico's primary competitor in the beverage market, and in december 2005, pepsico surpassed the coca-cola company in market value for the first time in 112 years since both companies began to compete. Coca cola company advertising target primary market of age between thirteen to twenty four, and secondary market is between ten and thirty nine of age consumer consideration of coca cola coca cola in many peoples mind is the drink of youth, and it provides refreshment no other drink can provide. This is the primary reason for using age as a variable in demographic segmentation 2) life cycle stage closely connected to age, the life cycle stage of a consumer group defines what will be the need of that particular customer.
Finally, coca cola consider each customer as a target and a potential consumer all age groups are being targeted but the most potential is the age group from 18-25 that covers around 40% of total age segments. Sikander ali e-03 sultan mohammad e-06 target market and market segmentation of coca-cola 1 sikander ali e-03 sultan mohammad e-06. The coca-cola company is dedicated to offering safe, quality beverages, marketing those beverages responsibly and providing information consumers can trust the coca-cola company has always taken seriously its commitment to market responsibly, across the globe, across all advertising media, and across all of our beverages. Primary market demographics for coca cola company application process of market research (coca-cola company) vas gergő teacher: zsófia kárász whether your goal is to expand into new markets, introduce a new product or service, or gauge customer reactions, even the smallest businesses can benefit from a simple but well-planned market-research study.