•amul representatives are appointed to look into and oversee each and every nexus in distribution network methodology • the methodological analysis followed in the internship was fundamentally field occupation. Amul, which echoes indianness like no other brand is one of the most successful indian brands in the fmcg industry, that created india’s white revolution and made the country world’s largest producer of milk and milk products formed in 1946, it is a brand managed by a cooperative body, the. Place in marketing mix of amul amul has carefully maintained the massive and integrated distribution network the main reason for this is that, its ice-creams, cheese, milk and butter has huge demand and need to be available everywhere easily. The amul team – farmers and professionals – confounded the cynics by processing a variety of high-grade dairy products, several of them for the first time from buffalo milk, and marketing them nationally against tough competition. Amul products are available in over 500,000 retail outlets across india through its network of over 3,500 distributors there are 47 depots with dry and cold warehouses to buffer inventory of the entire range of products gmcmmf has 42 regional distribution centres in india and exports to more than 15 countries.
Introduction amul formed in 1946 this name has its origin in the sanskrit word amoolya, (meaning priceless) and was actually suggested by an employee of gujarat co-operative milk marketing federation ltd (gcmmf) amul is the largest food brand in india and world's largest pouched milk brand with an annual turnover of us $215 billion (2010-11. Amul was set up in 1946 and its full form is anand milk-producers union ltd after analyzing the vision and mission of the company it is pretty sure that the company would strive to expand its distribution network, would involve its manpower in creative marketing, plan for consumer education and product innovation, would leverage. Existing sales management at amul the sales management system retailerdistributor gcmmf warehouse state co- operative milk marketing federation district dairy cooperatives farmers & milk producers distribution chain: the flow from farmers to final retailers amul is also part of global dairy trade (gdt) platform, where only the top 6 dairy. It is exclusive marketing organisation of 'amul' and 'sagar' branded products it operates through 56 sales offices and has a dealer network of 10000 dealers and 10 lakh retailers, one of the largest such networks in india.
Amul swot analysis strengths- parent support strong distribution network weakness raw material supply – volatile prices chocolates - comparatively small business unit opportunities low penetration, consumption scope of launching new variants and extensions. Thiruvananthapuram: gcmmf, which markets the popular amul brand of milk and dairy products, is expanding its processing capacity and distribution reach to serve the market better, a top official. Brand equity in the marketing strategy of amul because of the excellent products, the top of the mind positioning, the fantastic distribution and supply chain channels and finally the point of purchase branding and advertising of the amul girl, amul finds itself in a very strong position where its brand equity is concerned.
In early 2001, gujarat cooperative milk marketing federation (gcmmf) 1 planned to leverage its brand equity and distribution network to turn amul 2 into india's biggest food brandverghese kurien, chairman of gcmmf, set a sales target of rs10 bn by 2006 as against sales of rs 23 bn in 2001. The distribution channels amul products are available in over 500,000 retail outlets across india through its network of over 3,500 distributors documents similar to the distribution network of amul marketing strategy of amul uploaded by jaydevsen2012 amul’s distribution channel project report on marketing of amul uploaded by. Gcmmf, which markets the popular amul brand of milk and dairy products, is expanding its processing capacity and distribution reach to serve the market better, a top official said.
Distribution channels a distribution channel can be defined as the medium through which the product or service is propagated or delivered to the customer/consumer it can consist of multiple levels of hierarchy or it can simply be a direct exchange between the manufacturer and the consumer with no middlemen involved amul’s distribution channels include the. Place in the marketing mix of amul – amul has a massive distribution network because its ice creams, milk, butter and cheese is found practically everywhere as it is a fmcg product, amul follows the methodology of breaking the bulk. Private traders and middlemen controlled the marketing and distribution system for the milk as milk is perishable, farmers were compelled to sell it for whatever they were offered the network explicitly includes secondary services to the farmer-suppliers marketing strategy of amul: the marketing strategic of amul is based on four.
Preface amul is the pride not only of gujarat but also of entire country it is a matter of great pleasure in preparing this project on such esteemed organization a person aspiring to enter in management profession must have practical knowledge of the subject the objective of industrial visit is. Amul has been in the us since 1998 through kanan dairy, which markets amul processed cheese, pure ghee, shrikhand, nutramul, amul’s mithaee gulab jamuns to more than 1,000 ethnic indian grocery stores in the us through a network of seven distributors.
Amul the brand is consumed by all and loved by all, and the same holds true for its marketing communication effort the love for amul’s advertisements, in particular, and the brand, in general is such that people from all age groups connect emotionally with the brand (see the first image), though the fan page is skewed towards male audience. Amul butter strengths 1 creative advertising with amul baby print ads 2 high brand presence and visibility 3availability of amul butter is good with large distribution network through retails, kirana stores, local distributors etc. Description distribution network of amul ² document transcript y y y y y 2 the company amul means priceless in sanskrit a quality control expert in anand suggested the. Amul – the taste of india report on the product mix and distribution of amul products this report covers the product mix of amul across all categories, studies its distribution model in india and has an in depth study on the distribution channel of amul products in the state of goa.